Open to Work

SaaS Growth Through Marketing Excellence

SaaS Growth Through Marketing Excellence

Unlocking Potential, Delivering Results

Unlocking Potential, Delivering Results

Am I Your Next Marketing Leader?

I'm Tom and I've been venturing the B2B tech space for over a dozen years, mainly focusing on sparking revenue growth through killer multi-channel campaigns and guiding teams towards strategic victories. My knack for crunching numbers and leveraging data to drive decisions has been a game-changer. I'm known for shaking things up with fresh ideas in lead generation and brand marketing, balancing the art of analytics with a dash of creativity to push business forward. At my core, I'm all about turning marketing hurdles into exciting opportunities.

+12 Years Experience

I've navigated the marketing needs of both nimble startups and billion-dollar behemoths, crafting tailored strategies that solve their distinct challenges.

B2B SaaS Focus

Having spent my entire career in B2B SaaS, I possess expert knowledge in marketing strategies that resonate deeply within this unique and competitive space.

Creative & Analytical

I thrive on the dynamic interplay between creativity and analytical rigor, finding joy in designing campaigns that are as imaginative as they are measurable.

Am I Your Next Marketing Leader?

I'm Tom and I've been venturing the B2B tech space for over a dozen years, mainly focusing on sparking revenue growth through killer multi-channel campaigns and guiding teams towards strategic victories. My knack for crunching numbers and leveraging data to drive decisions has been a game-changer. I'm known for shaking things up with fresh ideas in lead generation and brand marketing, balancing the art of analytics with a dash of creativity to push business forward. At my core, I'm all about turning marketing hurdles into exciting opportunities.

+12 Years Experience

I've navigated the marketing needs of both nimble startups and billion-dollar behemoths, crafting tailored strategies that solve their distinct challenges.

B2B SaaS Focus

Having spent my entire career in B2B SaaS, I possess expert knowledge in marketing strategies that resonate deeply within this unique and competitive space.

Creative & Analytical

I thrive on the dynamic interplay between creativity and analytical rigor, finding joy in designing campaigns that are as imaginative as they are measurable.

Am I Your Next Marketing Leader?

I'm Tom and I've been venturing the B2B tech space for over a dozen years, mainly focusing on sparking revenue growth through killer multi-channel campaigns and guiding teams towards strategic victories. My knack for crunching numbers and leveraging data to drive decisions has been a game-changer. I'm known for shaking things up with fresh ideas in lead generation and brand marketing, balancing the art of analytics with a dash of creativity to push business forward. At my core, I'm all about turning marketing hurdles into exciting opportunities.

+12 Years Experience

I've navigated the marketing needs of both nimble startups and billion-dollar behemoths, crafting tailored strategies that solve their distinct challenges.

B2B SaaS Focus

Having spent my entire career in B2B SaaS, I possess expert knowledge in marketing strategies that resonate deeply within this unique and competitive space.

Creative & Analytical

I thrive on the dynamic interplay between creativity and analytical rigor, finding joy in designing campaigns that are as imaginative as they are measurable.

ONE CAMPAIGN AT A TIME

My Professional Odyssey

I embarked on my voyage in solitude, teaching myself the art of marketing, yet it was in learning from others and uniting as a team that transformed humble beginnings into the realm of expert mastery.

2011

2015

2018

2019

2021

2023

Joined an early stage bootstrapped startup at employee #2 to lay the groundwork for scalable growth and establish key brand positioning as a disruptor in the events industry. Contributed to becoming the market leader with $15 million ARR

2023

2022

2020

2019

2018

2011

2011

2015

2018

2019

2021

2023

Joined an early stage bootstrapped startup at employee #2 to lay the groundwork for scalable growth and establish key brand positioning as a disruptor in the events industry. Contributed to becoming the market leader with $15 million ARR

2023

2022

2020

2019

2018

2011

2011

2015

2018

2019

2021

2023

Joined an early stage bootstrapped startup at employee #2 to lay the groundwork for scalable growth and establish key brand positioning as a disruptor in the events industry. Contributed to becoming the market leader with $15 million ARR

2023

2022

2020

2019

2018

2011

Expertise Shaped by Years

in SaaS Marketing.


From early-stage startups to established tech giants, my career spans a diverse range of SaaS environments, each contributing unique lessons and successes that shape my marketing acumen.

Expertise Shaped by Years

in SaaS Marketing.


From early-stage startups to established tech giants, my career spans a diverse range of SaaS environments, each contributing unique lessons and successes that shape my marketing acumen.

Expertise Shaped

by Years in SaaS Marketing


From early-stage startups to established tech giants, my career spans a diverse range of SaaS environments, each contributing unique lessons and successes that shape my marketing acumen.

The Full-Stack Marketing

Edge for Your SaaS


My role as a full-stack marketer transcends traditional boundaries, allowing me to take charge of entire campaigns— a meticulous blend of artistic design, website innovation, budget finesse, and strategic acumen to foster unparalleled results.

The Full-Stack Marketing

Edge for Your SaaS


My role as a full-stack marketer transcends traditional boundaries, allowing me to take charge of entire campaigns— a meticulous blend of artistic design, website innovation, budget finesse, and strategic acumen to foster unparalleled results.

The Full-Stack Marketing Edge for Your SaaS

My role as a full-stack marketer transcends traditional boundaries, allowing me to take charge of entire campaigns— a meticulous blend of artistic design, website innovation, budget finesse, and strategic acumen to foster unparalleled results.

Blending Creative Design

with Analytical Depth


My approach lies in weaving together threads of creativity and data analytics into a cohesive strategy, ensuring SaaS marketing campaigns are not just visually stunning but also optimized for performance, engagement, and conversion across all platforms

Blending Creative Design

with Analytical Depth


My approach lies in weaving together threads of creativity and data analytics into a cohesive strategy, ensuring SaaS marketing campaigns are not just visually stunning but also optimized for performance, engagement, and conversion across all platforms

Blending Creative Design with Analytical Depth


My approach lies in weaving together threads of creativity and data analytics into a cohesive strategy, ensuring SaaS marketing campaigns are not just visually stunning but also optimized for performance, engagement, and conversion across all platforms

My Marketing Tech-Stack

Commanding a rich tech stack to deploy innovative marketing campaigns. My toolkit is the engine behind SaaS growth narratives.

My Marketing Tech-Stack

Commanding a rich tech stack to deploy innovative marketing campaigns. My toolkit is the engine behind SaaS growth narratives.

My Marketing Tech-Stack

Commanding a rich tech stack to deploy innovative marketing campaigns. My toolkit is the engine behind SaaS growth narratives.

  • Brianna R.

    Director of Demand Gen

    "I had the pleasure of hiring Tom at Hopin and working with him as our first Digital Marketing Manager. Tom took on managing the relationship with our paid social agency and was responsible for the optimization of each of our paid channels. Tom reported to GTM leadership on a weekly basis on performance and learnings and he is insightful, thoughtful, and a great team player. Any marketing org would be lucky to have Tom on their team!"

  • Daniel N.

    Sales Executive

    "When Tom first came on board he was able to increase our lead quality in both the conversion of top of funnel (MQL --> SQL) but also in the size of opportunities (measured in ARR) for the organization resulting in more closed deals and more revenue in the door!"

  • Aidan R.

    Principal, Customer Success

    "Tom has great over all marketing instincts for ensuring consistency and staying aligned on-message through all channels and mediums. It's his mixture of creative talent with business savvy that sets Tom apart. "

  • Manuel R.

    VP, Revenue Marketing

    "Tom was one of the key drivers of success and growth for our team at Hopin. He took ownership and responsibility of our main paid channels, incl. paid search and paid social as well as many other programs as needed. He did so with excellence, patience, diligence and passion. He has continually driven results through data-driven marketing. I strongly recommend Tom to anyone looking for a result-oriented digital marketer!"

  • Courtney S.

    Global Keynote Speaker

    "Tom is easily one of the most organized, efficient, enjoyable people that I have worked with. His energy for creative thinking and project management skills, coupled with his loyal commitment to seeing projects through made him a great teammate. I would love to work with Tom again! "

  • Jeremy P.

    CEO

    "Tom has a rare combination of both the technical and creative skills that make a great marketing leader. On the technical side, he has a strong understanding of SEO, digital inbound, remarketing and other nuanced B2B SaaS marketing strategies—key drivers in our company’s growth. His insights into analytics and performance metrics resulted in measurable improvements in our campaign effectiveness. Creatively, Tom brought fantastic improvements to branding, design and copy. In my experience, it's not typical to find Tom's level of aptitude across the continuum of marketing capabilities."

  • Manuel R.

    VP, Revenue Marketing

    "Tom was one of the key drivers of success and growth for our team at Hopin. He took ownership and responsibility of our main paid channels, incl. paid search and paid social as well as many other programs as needed. He did so with excellence, patience, diligence and passion. He has continually driven results through data-driven marketing. I strongly recommend Tom to anyone looking for a result-oriented digital marketer!"

  • Joseph B.

    Sr. Growth Manager

    "Tom is a great guy! He's the perfect glue of witty team-lifting banter and jokes that all teams need to build a good culture. He thinks strategically and is always looking for creative ways to tweak and optimize marketing results. Highly recommend!"

Praised By Peers

Team members celebrate my collaborative spirit and marketing savvy. Their testimonials highlight my role as a unifying force and strategic thinker.

  • Brianna R.

    Director of Demand Gen

    "I had the pleasure of hiring Tom at Hopin and working with him as our first Digital Marketing Manager. Tom took on managing the relationship with our paid social agency and was responsible for the optimization of each of our paid channels. Tom reported to GTM leadership on a weekly basis on performance and learnings and he is insightful, thoughtful, and a great team player. Any marketing org would be lucky to have Tom on their team!"

  • Daniel N.

    Sales Executive

    "When Tom first came on board he was able to increase our lead quality in both the conversion of top of funnel (MQL --> SQL) but also in the size of opportunities (measured in ARR) for the organization resulting in more closed deals and more revenue in the door!"

  • Aidan R.

    Principal, Customer Success

    "Tom has great over all marketing instincts for ensuring consistency and staying aligned on-message through all channels and mediums. It's his mixture of creative talent with business savvy that sets Tom apart. "

  • Manuel R.

    VP, Revenue Marketing

    "Tom was one of the key drivers of success and growth for our team at Hopin. He took ownership and responsibility of our main paid channels, incl. paid search and paid social as well as many other programs as needed. He did so with excellence, patience, diligence and passion. He has continually driven results through data-driven marketing. I strongly recommend Tom to anyone looking for a result-oriented digital marketer!"

  • Courtney S.

    Global Keynote Speaker

    "Tom is easily one of the most organized, efficient, enjoyable people that I have worked with. His energy for creative thinking and project management skills, coupled with his loyal commitment to seeing projects through made him a great teammate. I would love to work with Tom again! "

  • Jeremy P.

    CEO

    "Tom has a rare combination of both the technical and creative skills that make a great marketing leader. On the technical side, he has a strong understanding of SEO, digital inbound, remarketing and other nuanced B2B SaaS marketing strategies—key drivers in our company’s growth. His insights into analytics and performance metrics resulted in measurable improvements in our campaign effectiveness. Creatively, Tom brought fantastic improvements to branding, design and copy. In my experience, it's not typical to find Tom's level of aptitude across the continuum of marketing capabilities."

  • Manuel R.

    VP, Revenue Marketing

    "Tom was one of the key drivers of success and growth for our team at Hopin. He took ownership and responsibility of our main paid channels, incl. paid search and paid social as well as many other programs as needed. He did so with excellence, patience, diligence and passion. He has continually driven results through data-driven marketing. I strongly recommend Tom to anyone looking for a result-oriented digital marketer!"

  • Joseph B.

    Sr. Growth Manager

    "Tom is a great guy! He's the perfect glue of witty team-lifting banter and jokes that all teams need to build a good culture. He thinks strategically and is always looking for creative ways to tweak and optimize marketing results. Highly recommend!"

Praised By Peers

Team members celebrate my collaborative spirit and marketing savvy. Their testimonials highlight my role as a unifying force and strategic thinker.

  • Brianna R.

    Director of Demand Gen

    "I had the pleasure of hiring Tom at Hopin and working with him as our first Digital Marketing Manager. Tom took on managing the relationship with our paid social agency and was responsible for the optimization of each of our paid channels. Tom reported to GTM leadership on a weekly basis on performance and learnings and he is insightful, thoughtful, and a great team player. Any marketing org would be lucky to have Tom on their team!"

  • Daniel N.

    Sales Executive

    "When Tom first came on board he was able to increase our lead quality in both the conversion of top of funnel (MQL --> SQL) but also in the size of opportunities (measured in ARR) for the organization resulting in more closed deals and more revenue in the door!"

  • Aidan R.

    Principal, Customer Success

    "Tom has great over all marketing instincts for ensuring consistency and staying aligned on-message through all channels and mediums. It's his mixture of creative talent with business savvy that sets Tom apart. "

  • Manuel R.

    VP, Revenue Marketing

    "Tom was one of the key drivers of success and growth for our team at Hopin. He took ownership and responsibility of our main paid channels, incl. paid search and paid social as well as many other programs as needed. He did so with excellence, patience, diligence and passion. He has continually driven results through data-driven marketing. I strongly recommend Tom to anyone looking for a result-oriented digital marketer!"

  • Courtney S.

    Global Keynote Speaker

    "Tom is easily one of the most organized, efficient, enjoyable people that I have worked with. His energy for creative thinking and project management skills, coupled with his loyal commitment to seeing projects through made him a great teammate. I would love to work with Tom again! "

  • Jeremy P.

    CEO

    "Tom has a rare combination of both the technical and creative skills that make a great marketing leader. On the technical side, he has a strong understanding of SEO, digital inbound, remarketing and other nuanced B2B SaaS marketing strategies—key drivers in our company’s growth. His insights into analytics and performance metrics resulted in measurable improvements in our campaign effectiveness. Creatively, Tom brought fantastic improvements to branding, design and copy. In my experience, it's not typical to find Tom's level of aptitude across the continuum of marketing capabilities."

  • Manuel R.

    VP, Revenue Marketing

    "Tom was one of the key drivers of success and growth for our team at Hopin. He took ownership and responsibility of our main paid channels, incl. paid search and paid social as well as many other programs as needed. He did so with excellence, patience, diligence and passion. He has continually driven results through data-driven marketing. I strongly recommend Tom to anyone looking for a result-oriented digital marketer!"

  • Joseph B.

    Sr. Growth Manager

    "Tom is a great guy! He's the perfect glue of witty team-lifting banter and jokes that all teams need to build a good culture. He thinks strategically and is always looking for creative ways to tweak and optimize marketing results. Highly recommend!"

Praised By Peers

Team members celebrate my collaborative spirit and marketing savvy. Their testimonials highlight my role as a unifying force and strategic thinker.

I Guess There's One Question Left

I Guess There's One Question Left

I Guess There's One Question Left